BrandSource have over 4,500 locally-owned appliance, electronics, bedding, home furnishings and floor covering stores all across the country. BrandSource combines the purchases of all member stores which gives us $19B buying power, and that means the customers get the best value every day.
Design
Process
User Flow
Key
Feature
01. Interstitial Popup Screen
This is the most critical touchpoint - 80%+ of plans are sold here, and an optimized interstitial has driven 40-70% increase in attach rates.
The Interstitial includes:
APP as the primary focus
One-click, yes/no decision
Branding
Concise, call-to-action heading
Features and benefits, ideally with dynamic visual and bullets
Plan terms and pricing
Ratings, as available
Learn more link, to popup or brand page
Option 1
Option 2
Option 3
02. Learn More Popup Screen
The Learn More popup provides more detail about the coverage and benefits of APP plans.
Learn More popup includes:
Branding
Concise, call-to-action headline
Plan coverage details, by category
Allstate Protection Plans benefits easy and fast claims, no risk, award-winning coverage
03. Brand Page
The Brand Page is where customers can learn the most information possible about their plan.
The brand page include:
Simple to understand visual storytelling
Humanized with lifestyle imagery and icons
Shares features and benefits of the plans offered—what categories are protected, features of each plan, term lengths, and price.
Allstate Protection Plans benefits
“How to file claim” section
