BrandSource, with 4,500+ locally-owned stores and $19B in buying power, ensures customers get the best value. As their trusted partner, Allstate Protection Plans provides top-tier protection for their purchases.
Objective 1
Integrate Allstate Protection Plans seamlessly into the Business Partner's e-commerce shopping journey.
Objective 2
Guide BrandSource customers learn the protection plans and select the best protection plans for their needs.
Design
Process
User Flow
Key
Feature
01. Interstitial Popup Screen
This is the most critical touchpoint - 80%+ of plans are sold here, and an optimized interstitial has driven 40-70% increase in attach rates.
Option 1
Option 2
Option 3
