Atmosphere is a tea brand that blends the rich traditions of two renowned regions in China—JiangNan and Chuanshu. By uniting the distinct flavors and heritage of these areas, Atmosphere offers a unique tea experience that captures the essence of both regions.
Design
Process
Logo Elements
Project
Scope
01. Logo
The logo incorporates elements from both JiangNan and Chuanshu, seamlessly merging them into Chinese characters. This design reflects the harmonious blend of the two regions' cultural identities.
02. Brand Posts
Jiangnan and Sichuan, both shaped by the Yangtze River, developed distinct cultures—Jiangnan known for its elegance, and Sichuan for its passion. The contrast between these two regions symbolizes the harmony of "wholesome" and "balance" in Chinese culture.
03. Package Design
The tea packaging design incorporates the distinct qualities of both regions: the gentle elegance of Jiangnan and the bold passion of Sichuan. By using unique colors and patterns, it highlights the contrasting subcultures of China, creating a visually rich and meaningful experience.
