Topology creates custom eyeglasses and sunglasses tailored to each individual's unique facial measurements and style preferences. Their app generates a precise 3D model of the face, analyzing over 2,000 measurements to ensure a perfect fit.
Project
overview
Topology creates custom eyeglasses and sunglasses tailored to each individual's unique facial measurements and style preferences. Their app generates a precise 3D model of the face, analyzing over 2,000 measurements to ensure a perfect fit.
Goal 1
Incorporate fashion to enhance brand value and increase customer shopping interest.
Goal 2
Educated customer the best eyewear style is the one that fits best.
Goal 3
Introduce the iOS app designed for styling glasses to boost both download and sales rates.
Design
Process
Research Insights
User research reveals that many people are unaware of eyewear fit issues and struggle to obtain glasses. By offering stylish designs, we can enhance shopping interest, improve user experience, and increase customer satisfaction, and drive better business outcomes.
User Flow
Fidelity Evolution
Final
Design
Objective 1:
Incorporate fashion to enhance brand value and increase customer shopping interest.
By displaying a variety of custom-tailored eyeglasses on the Home and Frame pages, customers have access to a wide selection of options that can enhance their shopping experience.
Objective 2:
Educated customer the best eyewear style is the one that fits best.
An informed customer understands that the best eyewear is a perfect fit. Simply download our iOS app to perform a 3D scan of your face and Virtual try-on.
Objective 3:
Present the iOS app designed for styling glasses to boost both download and sales rates.
Utilize two sections on the Home page to showcase the features of the iOS app: it creates an accurate 3D model of the face and allows customers to design glasses according to their personal preferences. Display CTAs in various locations, including the top bar and the “Measured for you” and “Design by you” sections.
Design Systerm
design system to ensure there was visual consistency across designs and a foundation for each team to work upon. This consisted of the grid, typography, iconography, and UI elements such as buttons, links, navigations, etc. This system had to be flexible enough so that as a team.
Final
Results
No. 1
on Google for "Custom-Tailored Eyewear" in 2019.
32%
Increase in Conversion Rate from Website to iOS App.
